?Do you have a website?? Back in 1998, that was THE question I asked to home builders and developers before I pitched advertising services on the Internet. Internet Marketing was very new to the building industry. With the exception of a few national builders and some of the bigger local new home groups, very few companies were taking advantage of this extremely cost effective means of reaching new home buyers. Today, most home builders and new home marketing professionals have accepted the fact that they need a website to have an effective marketing program. Unfortunately, many of those websites are not doing their job --- They are NOT working for you, and, in fact, may be working against you.
Does the creative message on a print ad influence a homebuyer?s decision not to visit the community? Maybe the color, the layout, the copy, the lifestyle photos; something about the ad just turned them off from wanting to learn more about your new homes and new home neighborhoods. What about your community entrance and sales model? How would uncut grass, an unclean sales model, or trash at the entrance and throughout the neighborhood affect your sales? An improperly designed or poorly managed website has the same effect. There are a lot of websites out there with poor navigation, a lack of information, or even worse, outdated information. Some are just plain ugly. Many home builders and developers lose sales due to the image that their website is projecting, especially if their top competitors have better websites. Remember, home buyers look for ways to reduce the number of communities they visit. You can not afford to be scratched off their short list because of your web presence.
A lot of companies build websites and more are getting into the business every day. If you think you need to look at your website strategy, I would like to offer a few things to consider during this process. First of all, make sure you work with a company that has worked with real estate companies in the past. If the company does not understand your business from the start, how can they help you sell your product? In addition, many builders and developers do not have experienced internal staff members to manage an effective website project. They may underestimate the challenges and time required of their internal resources and project team. You may want to consider hiring a consultant that can effectively act as the project manager and coordinate all the internal requirements and development, while keeping the project on time and within budget. With a consultant focused on your project, it will be easy for them to stay focused on your project when internal company resources begin to be pulled in different directions.
In all circumstances, however, it is important to accurately identify the goals and business requirements of the project. Specifically, you need to define the process, document the goals, requirements, and process completely in the initial stage of the project. This will allow you to get your internal team and the web design company all on the same page, working toward the same goals, and focused on the end product.Getting an effective website defined, built and launched is only the first step. Next you will want to look at ways to increase your leads and drive more traffic to your website.
Bo Gilbert, MIRM Senior Consultant Mitch Levinson Consulting, Inc. Company Website www.mitchlevinson.com My Blog www.newhomemarketing.blogspot.com
Private Proxy Now Offers Randomly Rotating IP Addresses to Access Blocked Websites
With the new randomly rotating IP addresses, Private Proxy is both a bypass proxy and an anonymous proxy. As a bypass proxy, it encrypts surfing between your PC and the proxy server allowing you to bypass restrictive blocks and eliminating the ability for your internet connection to be monitored by your company, school or ISP. As an anonymous proxy, it masks your IP address eliminating the ability for malicious websites and search engines to identify you.
Displaying RSS Feeds on Websites
Displaying RSS
RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.
Next-generation Email Compliance and Legal Discovery Software
Email archiving has become an increasingly complicated task companies which need to complete in order to comply with compliance laws, while internal data archiving may be considered something exclusive of banks and financial institutions, laws have been enacted to regulate several other industries.
Web Hosting Is A Good Job Opportunity
Free hosting is available from many web hosting (http://www.onewebhosting.com/) providers. First time web site builders may find that opening an account with a free hosting service is an easy way to start. You can choose to have them host your own domain or use an open sub domain that is provided by the free web hosting company.
Understanding the true value of a web hosting provider
The true value of a web hosting provider lies within the fulfillment of your actual web host requirements. You must first understand your basic web hosting needs with regard to your website. Based on your requirement, you can judge the importance of a web hosting provider who should be useful to your specific needs rather than being generally compatible to all web masters. In short, the true value of a web hosting provider can be seen when the web hosting provider is able to fulfill all specific needs of the concerned owner of the website. Now, picture the following situations before you actually acquire a web hosting provider for your website.
Web Hosting: Six Things You Should Consider
Some of the features you may be looking for when it comes to a web host for your website include cost, dependability, customer service, features, bandwidth and disk space.
Strategic Data Retention Introduces Litigation Readiness Solution for Email Systems for New Rules of 12-01-2006
Strengthening lawsuit defense for companies within the required 120 days.
Cheap Internet Hosting - Get The Most For Your Money With a Cheap Web Hosting Package
With so many web hosting companies competing for your web hosting dollar, the companies have had to stretch their imagination to come up with ways to convince you that their company is giving you the most for your money, and consequently, the most affordable web hosting package for you. The most typical way they've done this is to throw in a bunch of bells and whistles to create full 'packages' so that you get everything you need - and a lot you don't - for one low, affordable price.
Trends for the Best Game Websites Detailed in New Report from the Web Marketing Association
Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Game Web Design
London Web Design
London Web Design
Email Marketing And Your Business
I ordered some goods online through an online store and agreed to let them keep in touch via email What they have done with my email address is amazing
Email Marketing Essentials
Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake.
Web Hosting Features To Look For
A web presence is so important, whether your business is new or expanding. The Internet is becoming more and more a part of our everyday lives. This is, after all, the 21st century, and you may as well not even exist if you don't have a website. The time is takes to find a great web hosting provider will be well worth it, as marketing your business via the web is so important.
Don?t Overlook The Value Of Email Marketing
Let?s face it, almost everyone has an email address. How many people would you know that didn?t have an email address? More importantly everyone working online or wanting to work online will have an email address.
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.