Tunbridge Wells (PRWeb) January 20, 2007 -- Synchronica CEO Carsten Brinkschulte offers his opinions on what will be hot in 2007.
2007 will be the year when both mobile email and back-up and restore for mobile devices come of age for the mass market. We will see mobile email taking off in the consumer space, due to the advent of industry standards, lower cost devices and falling service plan costs. And we will also see consumers paying service providers an additional monthly fee to insure their mobile phone's address book against loss or theft.
Mobile eMail for the Masses
Until now, mobile email has been mainly limited to the approximately six million BlackBerry subscribers worldwide who can afford to buy an expensive device and are willing to accept a costly data plan. But there have been strong signs over the course of the last year that the age of mobile email for the masses is almost upon us. The combination of industry standard adoption, lower cost devices and affordable service plans is set to make mobile email for the mass market a reality in 2007.
One or both of the two complementary mobile data synchronization industry standards -- Push IMAP and SyncML -- have been adopted by all the major device manufacturers and middleware vendors in 2006, which sets the scene for standards-based push email between heterogeneous mobile devices. There have also been some innovative, low cost devices launched in the last six months, such as IXI Mobile's OGO, which has been designed from the ground up for mobile messaging.
With such a wealth of mass market devices that support mobile email now available, the time is right for mobile email pricing plans to fall, to attract more customers. And as customer numbers increase, we will see mobile email start to replace text messages, becoming the next generation SMS. Interestingly, SMS messages are relatively expensive when compared on a 'per character' basis to alternative forms of messaging such as mobile email, so data tariffs per character for mobile email should not prove prohibitive to even the most cost-conscious of mobile phones users.
Back-up and Restore for the Masses
We also expect to see a surge in demand from consumers for a back-up and restore facility for their mobile devices in 2007. Already back in 2004 the research group Zelos found that 15 % of mobile subscribers expressed a strong need for a mechanism to back up contact data. This is because consumers -- and particularly the MySpace generation -- depend increasingly on their mobile devices as the primary repository for vital information such as phones numbers and addresses.
In this scenario, if a person's phone is lost or stolen, all his or her friends' and family's contact details disappear with it. "For this fast-growing section of society, it is the information on the phone, rather than the phone itself, which is of value to them."
We will therefore see an increase in demand for a low-cost facility from service providers -- a kind of insurance policy for your contact information -- which will allow consumers to back-up and restore their contacts information over the air. As well as providing a safety net for consumers who lose their phones, a back-up and restore service also makes upgrading to a new phone easier. Customers simply use the back-up and restore facility to transfer their contact information and saved SMS messages over the air to their new phone.
Conclusion
In summary, 2007 will see the mass market benefiting from recent advances in data synchronization and messaging. Mobile email will start to replace some of the billions of SMS messages that get sent every month by consumers and more service providers will begin to offer their subscribers a robust over-the-air back-up and restore facility for their contacts information.
More about Carsten Brinkschulte, CEO Synchronica plc: http://syncml.notlong.com
About Synchronica
Synchronica develops and markets synchronization and device management solutions for service providers, operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (OMA DS) to device management (OMA DM) and firmware update over the air (FUMO / FOTA). Synchronica has a strong track record in the mobile industry including several live carrier-grade installations. Products include the SyncML DM Server which enables operators and device manufacturers to build automated customer-care systems and the award-winning SyncML Gateway which enables seamless synchronization of corporate data including Push eMail using OMA DS and Push IMAP. Its latest offering, Mobile Manager, enables mobile operators and application service providers (ASPs) to offer mobile device management as a hosted solution to enterprise customers. Headquartered in the UK with offices in Germany (Berlin), USA (Reston and Seattle) and Asia (Hong Kong). Synchronica plc is a public company listed on the London Stock Exchange (AIM:SYNC). More information is available at http://www.synchronica.com
For more information, please contact:
Nicole Meissner, CMO
Synchronica plc
Tel.: +44 1892 552 780
# # #
MailChimp Launches Email Optimizer for A/B Split Testing Campaigns
MailChimp subscribers can now test variations of their email campaigns using Email Optimizer.
Hit Me with an Email; Heated New Year's Eve Argument Sparks Digital Marital Peace
A New Year's Eve argument has sparked a New Year's Resolution that will ensure peace and quiet in the household and become a number one tip at www.tjobs.com for how to succeed as a TeleCommuter if your spouse is home all day. Starting in 2007, all arguments will be carried on with e-mail. If either partner open their mouths to start up, the other says: "Hit me with an Email," and they sit down at their facing computers on their desk. The loudest noise the kids will hear is the rapid-fire clicking of computer keys.
Get Results By Not Making These Web Design Mistakes
Three Common Mistakes When Designing A Web Site
Eleven2 Hosting Launches iPhone Email Anti-Spam Features
New anti-spam enhancements protect iPhone user inboxes and screen out 99.9% of spam emails.
New Interactive Content Tools for Insurance and Finance Websites Launched
Speedie Consulting, the finance and insurance web content provider, today announces the launch of its first calculator toolkit. The toolkit gives IFAs, Insurance brokers, and Mortgage brokers a range of useful interactive calculators, which they can add to their websites in order to engage and educate their customers.
LI Web Hosting Offering $0.99 .info Domains
LI Web Hosting is offering new one year .info domain name registrations for $0.99 USD.
Free Domain Name & Cheap Web Hosting Review
Free realm names and cheap mesh hosting plans are all since the web! In fact, slick are thousands and thousands of lattice hosting providers, universe wide, that advance unrecompensed crown names & cheap web hosting.
Guide Line To Cheap Web Hosting
Servers are intense computers that have aerial backbreaking drives or array of demanding drives. Each server on Internet has a peculiar IP (Internet Protocol) address. This provides characteristic addresses to each netting hosting company.
Practical Web Design
Practical Web Design is well within your grasp, but how are you going to choose the company that is going to offer you the best value for your money?
Purchase and put on the market Websites - Make Money On Internet Marketing
To buy and sell sites is fast money online. The more traffic is generated by your website, which can earn more money in less time. A good website is a thorough and regular maintenance to maintain a good amount of traffic. Its content and design should be regularly updated in order to attract more visitors. Make sure that your traffic generating process is consistent. There are different possibilities and options to generate a lot of traffic to your site. You can be a good Web design company or do it on your own on a regular basis. Similarly, a right team of professional content developers would work better for your site. Try it with good search engines such as Google. You can also publish press releases online for more traffic flow.
New Medical Association Offers Membership, Free Websites to Physical Therapists
Founded by dentists and physicians, IADMD welcomes physical therapists to its new health care organization.
Search Engine Optimization And Web Design
In the early days of the world wide web, having a good web presence meant that you must have a good web site full of rich content, and a good internet address that goes with it. It?s a generally accepted practice to publicize your Internet address to the world ? well, at least to as much of it that you could cover. You Internet address, technically referred to as the URL of your website, became your key in making your site successful. The more Internet users that know of your website?s URL, the more people will visit it.
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily.
The Secrets of Building Adsense Websites
Do you like to learn about new and interesting things? If so, then this article will be right up your alley!
Fresh Content for Websites
There are many great aspects to this subject, which we will review carefully so that you may get the most from it.