Boulder, CO (PRWEB) May 31, 2007 -- Your Climbing.com, YourMTB.com, YourCycling.com, YourRunning.com and YourHorseSports.com, 5 "grassroots media" websites that are home to climbing, mountain biking, cycling, running and horse enthusiasts, respectively, have developed an innovative program to get coverage for races and events.
Members of the websites apply to be selected as correspondents for a race, competition or event, and receive a free entry fee to compete or be a spectator in exchange for covering the event.
Race and event organizers only have to donate one or more entry fees in order to ensure coverage of the event on one of the websites. The program is a "practically free way for organizers to get enthusiastic coverage of their races or events, plus a permanent record of the event as told by participants," says Steve Outing, founder and publisher of Enthusiast Group LLC, publisher of YourClimbing, YourMTB, YourCycling, YourRunning and YourHorseSports.
The Enthusiast Group also has upgrade programs that can embed the coverage from competitor/participant correspondents on an event's website -- something the company calls a "Grassroots Channel."
Correspondents -- who are passionate climbers, cyclists, runners and equestrians -- are typically not professional journalists, but rather enthusiastic sport participants and athletes who enjoy shooting photos and video and writing blogs.
Successful Events:
One of the sites, YourMTB.com, recently signed a deal to provide Grassroots Channels for Granny Gear Productions' series of 24 Hour mountain bike races. As part of that relationship, YourMTB is recruiting correspondents to race in and cover the races.
For Granny Gear's 24 Hours of Conyers race (May 19-20), YourMTB had 3 correspondents competing in the race. They provided a wide variety of coverage of the event: blog entries (before, during and after the race), photos and video clips (including helmet camera footage).
See http://www.yourmtb.com/24hoursofconyers
The 24 Hours of Conyers Grassroots Channel was "more PR that I could ever produce," said Laird Knight, founder and president of Granny Gear Productions. Indeed, a review of the Google News search engine during the week after that event turned up no coverage by traditional media of the Conyers race.
For YourClimbing.com, 5 correspondents recently covered the New River Rendezvous climbing festival in West Virginia and 2 covered the USA Climbing Regional Championship at the Boulder Rock Club in Boulder, Colorado, in May.
See http://www.yourclimbing.com/newriverrendezvous and http://www.yourclimbing.com/usa_climbing_regional_championship_boulder
Jill Salva, BRC's sales, instructions and events director, said of her experience with a grassroots channel on YourClimbing.com:
"The beauty of grassroots reporters is that these are people who are already motivated and keenly interested in the event. Plus the advantage of having multiple grassroots reporters means that you get multiple unique viewpoints. In addition to that, it frees up event organizers to focus on serving competitors, attracting sponsors and running the event itself. With the positive response we got, I'd do it again in a heartbeat. The creativity of our correspondents uniquely captured the flavor of our comp."
Says Outing: "This new form of grassroots coverage of sporting events is proving to be very exciting. We're seeing our correspondents post photos, videos and blog entries. The common element in all their posts is enthusiasm.
"The content from these event correspondents -- plus submissions from other event or race competitors and spectators -- creates a wonderful website that event organizers can use as a marketing tool, and as a permanent record of what transpired at the event."
Attention: Event Organizers
Event organizers who wish to get Enthusiast Group website correspondents to cover their events can sign up online. On any of the sites, look for the events link on the navigation bar.
For information about getting a Grassroots Channel in addition to finding event correspondents, please contact Yann Ropars at 303-543-7810
Bike enthusiasts wishing to be correspondents at a partner event can apply online. On any of the sites, look for the events link on the navigation bar.
About YourClimbing.com, YourMTB.com, YourCycling.com, YourRunning.com and YourHorseSports.com
The websites are participative online communities designed for sport enthusiasts. The sites are based on the concept of "grassroots media" -- which simply means that athletes themselves are the authors of much of the content on the site.
The sites aren't all user-submitted content, however. Each site has a "head cheerleader" -- the Enthusiast-In-Chief -- who encourages fellow athletes to share their stories and images and offers expert advice. The EIC also writes a blog for the sites, as well as produces an audio podcast, and occasionally video features.
The sites routinely run contests and promotions, rewarding the best inspirational tales, photos and videos, for example, with sport-related prizes provided by sponsors. Use of the sites is completely free to users.
About the Enthusiast Group:
The Boulder, Colorado-based company was founded in 2006 by Outing and Derek Scruggs, an experienced Internet entrepreneur, with the goal of creating a network of grassroots-media-based websites serving adventure and participant sports. YourMTB.com, YourCycling.com, YourClimbing.com, YourRunning.com and YourHorseSports.com are the first sites published by the company to open to the public. Sites covering additional adventure and participant sports are planned for roll-out throughout 2007.
The Enthusiast Group is funded by a group of 12 investors, including Omidyar Network (a mission-based investment group founded by eBay founder Pierre Omidyar), DB Medialab (the new-media arm of Norwegian national newspaper Dagbladet), and Brad Feld.
Websites:
YourClimbing.com website: www.yourclimbing.com
YourMTB.com website: www.yourmtb.com
YourCycling.com website: www.yourcycling.com
YourRunning.com website: www.yourrunning.com
YourHorsesports.com: www.yourhorsesports.com
Corporate website: www.enthusiastgroup.com
Contacts:
Yann Ropars, director of business development: 303-543-7810
Steve Outing, founder and publisher: 303-543-7810
Derek Scruggs, founder and CEO: 303-543-7810
###
Use Seo Techniques To Improve Your Websites Rankings
In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.
Building Websites with Articles
I've been blogging occasionally over the last two months about my ongoing experiment with writing articles. This is a super hot topic lately with the changes going on at Google and Yahoo that are impacting many websites and basically freaking people out.
Web Design Tactics To Success And Cost Effective
No matter you have any size of business, today it seems that having good and reliable website is really compulsory. This is for the company to have additional selling channel for its product and also has product information support to its clients. However, it is nothing to say more about the benefits of having website for the company because it is obvious that all of us know about these benefits. But the question is: How to get good website at a reason able cost.
Mobile Trends 2007: Mobile eMail and Data Back-up and Restore Set to Reach the Masses
Synchronica CEO Carsten Brinkschulte offers his opinions on what will be hot in 2007.
All about SHARED WEB HOSTING
Shared hosting is the concluding solution for the commercial websites which is being in use by the majority of small online businesses. It is well versed with security and time-to-time up gradation in the field of E-Commerce. It is a safety concept to pay for hosting your website to enhance your business. Generally most of the web hosting companies associated with shared hosting ,in fact where you must share the total hard drive and bandwidth setup with many other online business websites like yours. So your website is not the only one on the server you have preferred. Obviously very few small online businesses requires the usage of dedicated server though it is very expensive.
Noted Interactive And Search Marketing Expert Tony Wright Opens New Consultancy Wrightimc: New Firm Assists Advertising Agencies, PR Firms, Web Design
Noted interactive and search engine marketing expert Tony Wright (http://www.wrightimc.com/tony_wright_bio.html)has created a new consultancy -- WrightIMC -- designed to help advertising agencies, PR firms, web design firms and in-house marketing teams create or enhance their existing search engine marketing practices into effective and profitable teams.
MailTank Set to Roll: New Version of Popular Email Manager Launches at Macworld
MailTank allows employees to work collaboratively on incoming email from customers and reduces the time required to respond. It also allows an organization see all of the email that it receives - at the same time - so that a customer service team can easily review it together.
How to Unblock Websites?
Anonymous surfing is one of the simple solutions to this problem. Surfing websites privately by hiding your details like IP address, location is termed as anonymous surfing. You may use a proxy server to surf anonymously and hence, access the blocked websites. A proxy server allows the users to enter the blocked websites address and then direct them to that web address in a special window. In short, you connect to a proxy server which then establishes a connection to the desired website allowing you to interact with the website in real-time.
Software for Websites Releases Powerful Mail Forms Software: FormXP 2007
FormXP Provides Business Owners with Global Options
FaxBroadcasters.com - New Web Fax, Email-to-fax & Customized Corporate Faxing Solutions at Wholesale Prices
FaxBroadcasters.com has been in the fax broadcasting, web fax & email-to-fax business for almost 15 yrs. Now clients can receive wholesale level rates for one of the most streamlined easy-to-use platforms in the industry for Web Faxing, Email-to-Fax & Corporate PC faxing solutions. Complete Demos are the website for prospective new clients to review. http://FaxBroadcasters.com already offers fax broadcast services to anywhere in the USA or Canada for 1.5 to 4.5 cents and anywhere in the world for less than 10 cents. As fax broadcasting wholesalers, they now have completed their offerings of all fax services at unparalleled rates.
7 Things Every Webmaster Should Know About Links
Link building in a nutshell, is the process of getting other web sites and web pages to link to your web site. These links will not only drive direct targeted traffic to your pages; but more importantly will increase your overall search engine visibility and rankings. Building a solid incoming linking structure for your site is one of the most effective techniques used by search engine optimization professionals to improve your search engine rankings and boost the overall amount of traffic any given web page receives. However the process of building incoming links to your site can be a daunting and tedious task when just getting started. The purpose of this essay is to outline the importance of building a strong linking profile for your sit...
Arizona Professional Web Design
Arizona Web design Phoenix office designs locally and serves globally. We specialize in phoenix web site design, database programming, search engine promotion, web site hosting, flash design , e-commerce web site development and other services dedicated to delivering high impact, fully automated e-commerce sites. Since 1997 our phoenix web site design team of highly skilled professionals has been dedicated to delivering the support necessary to make our client's sites truly successful.
Z57 To Give Away 1 Million Listing Websites to Real Estate Agents
Z57, Inc., a 10-year veteran in real estate Web marketing services, announced today they are offering support to the real estate community by giving away 1 million complimentary AE?Showcase single property websites to agents nationwide. This initiative is the first in Z57's year-long campaign to help real estate professionals reach their customers more effectively in today's market.
MessageSolution? Announces Release of Enterprise Email Archive 5.0 for GroupWise, the First Email Archiving Solution to Support All Top Three Servers
MessageSolution?, Inc., the leading innovator in email and file archiving, announces the release of Enterprise Email Archive? for GroupWise Server, making MessageSolution Enterprise Email Archive? the first and only archiving solution to support all three enterprise email servers dominating the market. MessageSolution CTO Jeff Liang describes the development process and outlines the benefits of this product release. Enterprise Email Archive? is an all-in-one software solution for compliance, e-discovery, litigation support, risk management, and storage optimization.
Red Bricks Media Launches Email Marketing Practice
San Francisco-based interactive agency to provide email marketing solutions to clients.