The Christian Webmaster

Building an Email Marketing List

There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:

you can send one message to a large number of people

compared to traditional hard copy marketing it can be a lot less expensive

if you use a list management system you can get instant results like how many people opened the email and how many "click throughs" there were to the links in the email

The most important part of an email campaign is having a list of qualified email addresses to send your marketing piece.

So just how are you supposed to get those email addresses? The best method is to have a sign up form on your website to capture the visitor's information. Here are some DOs and DON'Ts for creating a list for your online business.

DO:

Offer an incentive for them to give their email address. People usually won't give away their personal information unless they get something in return. Ideas for incentives include: a free report or guide, entry into a contest, product demo or samples, a complimentary consultation, etc.
Provide valuable content in your communications. Offer tips and advice for the customer along side your marketing message to keep it from being too "sales-y."
Ask for valuable marketing data on the sign-up form. Pick only one or two things to keep the registration process short and easy. What data could really help you with your marketing? Knowing their gender, age, location, interests?

DON'T:

Sell or give away your list.
Fill up their inbox with messages. Keep to a monthly or weekly schedule at most.
Bog your message down with lots of advertising. It will quickly be deleted.

It can take time and effort to build your internet marketing list, but the results will be well worth it.

About The Author

Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan's online community for work at home women: http://www.wahwoman.com/membership.html

This Site Is For Sale

10TB.com Launches High Bandwidth Dedicated Web Hosting Company with a Bang at HostingCon 2008
Visitors to the 10TB.com booth receive free tickets for Seadog boat rides and entered in drawing for Apple Macbook Air Laptop

ThriveSmart Sprout! Creates Great Business Websites
ThriveSmart today unveiled Sprout!, a web based application that gives small businesses what they need to create, host and maintain a professional website for just $299 per year

New National Survey: U.S. Workers Face Layoffs and Humiliation by Email
13th Annual "Attitudes in the American Workplace" Poll conducted by Harris Interactive for The Marlin Company

Web Design: Create An Easy-to-use Web Site
A superior web design is always user friendly, easily comprehensible, eminently readable, and appealing to the eye. That doesn't mean that it is necessary to insert all sorts of graphics and animation. What is crucial for you is that your website be uncluttered so as not to draw the reader's attention from the text which is your most important means of getting your message across.

PineApp Mail-Secure Provides SUN® Based Email Security for Thousands of Students at Tallahassee Community College
PineApp Corporation the global provider of advanced solutions for complete network and email security, today announced that the Tallahassee Community College (TCC) has chosen PineApp to provide its Mail-SeCure solution for high availability email security. TCC partnered with PineApp Corporation to protect its network and the Email accounts for around 15,000 students on and off campus and for more than 40,000 active email accounts in total.

How To Choose The Right Web Hosting Plan For Your Business
Any business, whether they?re brick and mortar establishment or an online business, needs a website. A website needs a host. A web host stores all the pages of your website and makes them available to computers connected to the Internet. Like most internet services, there are a lot of options. Web hosting is no different. When it comes to choosing a web host, you have two basic options, do it yourself or choose a hosting plan.

Messaging Architects Included in Gartner's Magic Quadrant for Email Archiving for 3rd Consecutive Year
Messaging Architects has once again been recognized by Gartner Research as an enterprise-class vendor of email archiving and e-discovery solutions. For a third year in a row, the company's M+Archive solution has been included in Gartner's 2008 Magic Quadrant for Email Active Archiving. A live webcast and product demonstration will take place on June 5, 2008 at 3:00 pm EDT.

Qipit Partners with eMail Our Military to Help Families Share Documents, Memories via Mobile Technology
Qipit, a free mobile online copy service, has partnered with eMail Our Military (eMOM), a nonprofit grassroots movement, to help families share precious memories and important documents with their service member stationed far from home. Qipit is helping eMOM train participating members how to use their camera phones or digital cameras to scan and share everything from legal documents to children's artwork and handmade greeting cards.

Email ? Indispensable and Critical to Business, yet, Poorly Managed
New Email Management ROI Calculator Tool Helps Reduce Risk.

Which Government Websites Have Product Recall Information?
There is no one government agency in charge of issuing recall notices for all products. Instead, different products fall under different jurisdictions, each of which is handled by a completely separate agency. In this article we will explain the jurisdiction of each of the six major government agencies in charge of recalling products and issuing recall alerts.

XSitePro Wins The Rich Pom Website Design Software Award, Beating Off Competition from Leading Web Design Applications
After toying with which product to recommend to his many members, The Rich Pom has tried, tested and examined three leading website design applications. The winner has now been announced and The Rich Pom has no hesitation in recommending the worth winner. Find out why XSitePro won the trust of The Rich Pom

ePresenceSolutions.com Hosting Now Integrates Google Webmaster Tools
ePresenceSolutions.com offers customers a fast, easy way to optimize web sites for the world's most popular search engine.

Choosing Windows Web Hosting
If you use a wireless headset for your job, you know how important it is to not only be able to hear your customers but it?s important for them to hear you as well. You need a wireless headset microphone that you can trust. If your customers can?t hear you clearly, you run into the problem of being misunderstood or, worse, of losing contact with the customer altogether. If you?re in customer service, this is a bad thing but if you?re in sales, this is a worse thing. If you?re in sales and you don?t have a wireless headset microphone you can trust, you may end up losing the sale, or many sales. A salesperson without sales is what others like to call unemployed. So, make sure that your wireless headset microphone works and works well. If it d...

Everyclick Offers All Charities a Free Email Marketing Facility
Everyclick.com, the search engine that helps charity, announced yesterday that it is extending its fundraising services to provide all charities with access to a free email marketing service.

Creating Websites that Cater to Exam Preparations
One of the things that Internet excels is disseminating information and knowledge across many brains and continents. In this global economy the aspirations of the younger generation is not bounded by countries or continents.