(PRWEB) October 24, 2007 -- Noted interactive and search engine marketing expert Tony Wright (http://www.wrightimc.com/tony_wright_bio.html)has created a new consultancy -- WrightIMC -- designed to help advertising agencies, PR firms, web design firms and in-house marketing teams create or enhance their existing search engine marketing practices into effective and profitable teams.
"For most of my career, I've been building search practices for various agencies and I have passion for making sure that search and interactive marketing are done right," said Wright. "When I see a firm with a great client base that is either offering a half-baked search marketing solution or none at all, I can't help but think of all the money that firm is leaving on the table, not to mention the disservice they are doing to their clients."
WrightIMC relies on its proprietary "Market Orienteering" process to provide direction to fledgling or floundering interactive and search marketing practices. Market Orienteering is a set of tactical and strategic methods that adhere to a simple philosophy - that all marketing programs can be guided by the data garnered from and effective search engine marketing campaign.
In addition to helping other firms create or enhance their interactive and search marketing practices, WrightIMC also works directly with select clients to achieve unprecedented results. The services offered by WrightIMC include:
? Search Engine Practice Building (consulting) - Using its proprietary Market Orienteering process, WrightIMC provides advertising agencies, PR firms, marketing consultancies and in-house marketing teams with tools and training to build their own profitable search engine marketing process.
? Search Engine Marketing (pay-per-click advertising) - WrighIMC provides turn-key management of all search advertising campaigns and is certified in Google Adwords, Microsoft AdCenter, Yahoo Search Marketing.
? Search Engine Optimization - WrightIMC has more than 10 years experience optimizing Web sites so they maintain a profitable presence in all of the major search engines
? Marketing Therapy (one hour consulting calls for all size businesses) - When businesses just need to know if their interactive or search marketing is on the right track, they can buy over-the-phone consulting in hourly blocks
? Brand Reputation Management - With a solid background in public relations, WrightIMC can help clients maintain or fix their reputation on the internet, including blogs, message boards and other online communications
? Web Design and Development - WrightIMC designs and develop world class Web sites for businesses of all sizes
? Social Media Campaigns - Utilizing the latest social media techniques, WrightIMC works to establish branding metrics and direct response goals for social media campaigns. The firm promotes our client's business with data gleaned from the marketing orienteering process into the leading social media outlets such as Digg, Sphinn, Youtube, Reddit, Stubleupon and others.
? Interactive Media Buying - WrightIMC's interactive media buying capabilities allow us to identify and negotiate advertising opportunities for our clients in any media on the internet
? Small Business Marketing Solutions - Our small business marketing solutions make interactive marketing affordable for small businesses.
? Crisis Communications - When a crisis arises, our seasoned crisis communications team can identify and consult with companies to realize and implement the best solution to any ongoing crisis.
? Public Relations (both interactive and traditional) - We provide both interactive and traditional public relations services, including media outreach, blog outreach, press release creation and optimization and news syndication.
? Shopping Feed Management - We provide turnkey management of shopping feeds such as Shopping.com, Mysimon, Feedzilla, Froogle and others
? Analytics Consulting and Implementation - We have extensive experience in the implementation and use of all major analytics packages and can provide consulting or implementation support for each package.
? E-mail marketing - We have experience managing both in-house list and dealing with list brokerage services to implement profitable e-mail marketing campaigns
? Overall Interactive Marketing Consulting - If it has to do with interactive marketing, we can help. We have more than 10 years of experience in the interactive space we are confident we can help with all of your interactive needs.
WrightIMC is currently seeking consulting engagements with advertising agencies, PR firms, Web design firms and in-house marketing teams that are interested in building or taking their search marketing practices to the next level. The consultancy is also taking applications from select clientele to help them with their interactive marketing needs. For more information, contact WrightIMC at 214.529.0703
About WrightIMC
Founded in 2007 by noted interactive and search marketing expert Tony Wright (http://www.wrightimc.com/tony_wright_bio.html), WrightIMC is a Dallas, Texas based consultancy dedicated to helping advertising agencies, PR firms, Web design firms and in-house marketing teams create or enhance their search marketing practices. WrightIMC uses a proprietary "Market Orienteering" approach to provide direction to fledgling and floundering search engine marketing practices. The firm also contracts with select clients to help with their interactive marketing needs. For more information, visit www.wrightimc.com or contact WrightIMC at 214.529.0703
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