New York, NY (PRWEB) February 29, 2008 -- Email Data Source (www.emaildatasource.com) the leading provider of email competitive analysis, released its study ranking the Email Brand Equity Index? of marketers in the Car Rental industry based on the quality and effectiveness of their email marketing efforts as well as the representation of their brands in third party emails.
Email Data Source monitors the email marketing campaigns of over 36,000 companies in 230 market sectors, providing data and analysis through its core product, Email Analyst?.
The Email Brand Equity Index? is determined by compiling historical data on email marketing messages and measuring a combination of factors including the emails' perceived effectiveness in driving website traffic and the quality of the delivered email.
Email Brand Equity Rankings - Car Rental Industry
1) Avis avis.com
2) Budget budget.com
3) Thrifty thrifty.com
4) Dollar dollar.com
5) Enterprise enterprise.com
6) Advantage arac.com
7) Hertz hertz.com
"We are pleased to provide marketers a way of measuring their brand equity across all email marketing channels which reflects how the typical consumer may perceive that brand in their inbox," said Bill McCloskey, Email Data Source, Co-Founder and Chairman. Understanding how consumers see them as a whole--through in house marketing, as well as 3rd party newsletter sponsorships and affiliate marketing efforts--can help marketers improve their brand equity and their ROI. It has been shown that consumers respond more favorably to email marketing efforts based on positive past email experience. The Email Brand Equity Index? is the first score that reflects a 360 degree view of email marketing."
About Email Data Source, Inc.:
Based in New York City, Email Data Source collects, analyzes, organizes and archives millions of marketing messages, providing competitive intelligence and analytics to the email marketing community. The company has provided email marketing data as well as actionable insights and the intelligence behind them since 2003. Email Analyst?, the company's core product, monitors the world of email marketing for advertising agencies, brand marketers, direct marketers and their affiliates and vendors. For more information please visit: http://www.emaildatasource.com
Contact:
Michelle Hayden
(646) 403-3387
michelle @ emaildatasource.com
###
Tips For Successful Email Marketing Campaign
With a never-ending flow of spam on the Internet people are careful with every new message they receive. Some people immediately delete suspicious emails without opening them, others use anti-spam filters that block any email they consider as spam. It?s great if you already have a list of subscribers, to which you are sending newsletters at a regular basis. People know who you are and most likely have your email address in their address books or whitelists, so your email is let through with no problems.
The Best Web Design Programs
Who doesnt own a webpage nowadays? If youre thinking about spicing up your webpage or (heaven forbid) move your webpage off that blogging host, consider some of these web design programs that will make mastering the art of html a breeze (well, not exactly, but with these WYSIWYG-What you see is what you get-tools, youll be a designing maniac in no time).
All flash websites and search engine optimization
Many people who come to us for optimization of their website, are having Flash Websites. Most out of them do not know why they designed their website in Flash others have a industry requirement to design a flash website for example companies from Industries like Art and Music, 3D Studio, Graphics, Engineering products etc. The problem is most people do not understand the importance of SEO when they start the design of their website nor their web designers. In my opinion, before the start of website design one must analyse the seo factors, keywords and competitors and must set the goals for Search Engine Ranking but it happens altogether different. First people register a domain without giving any importance to their main keyword, then they ...
How To Use Viral Marketing To Grow Your Opt In Email List
If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential.In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list.
MailTank Set to Roll: New Version of Popular Email Manager Launches at Macworld
MailTank allows employees to work collaboratively on incoming email from customers and reduces the time required to respond. It also allows an organization see all of the email that it receives - at the same time - so that a customer service team can easily review it together.
How to Tame the Email Monster: Logicalis and ePolicy Expert, Nancy Flynn to Detail Innovative Approaches to Managing Corporate Email
Logicalis is co-sponsoring, with EMC, a complimentary web seminar on Tuesday, February 27, 2007 at 2:00 PM ET that will teach IT managers how to confront and control their email monsters.
Web Design and Development Career Resource Guide Launches on All Computer Schools.com
Comprehensive guide includes advice and articles on web designer and web developer careers, training and certification requirements.
Wine Technology Vendors Announce Alliance for Websites, e-Commerce, Wine Clubs and Compliance Services
Wineries have new options to streamline their business with the Alliance for Winery Solutions, an alliance of service providers that enables wineries to select the best solution for their businesses while providing seamless integration of multiple solution providers.
WhyBuy.com Serves as Free Online Rental Directory for Rental Websites
Listing Rental Items Online is Now Made Easier Due to the Free, Fully Optimized Website
e.law Rolls Out Equivio Technology for Near-Duplicates and Email Threads
e.law, an Australian provider of solutions for document management, litigation support and courtroom technology, has adopted Equivio's technology for near-duplicates and email threads.
Dedicated Web Hosting : The Executive Summary
What is Dedicated Web Hosting? Dedicated web hosting can alleviate the need to share hardware or software with any other sites or web pages. Webmasters are given the autonomy to decide on applications that are installed on the server to create specific configurations for their web needs, and have the ability to provide a secure environment for their site.
Organizing Your Mailing Lists For Your Email Promotions
With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them.
How Unopened Email Can Sell Your Business?
There?s no excuse for writing a bad newsletter. After all, everything you publish about your business reflects back on it in some way.
How Do You Master Web Design?
Web design is an artsy and skillful interface.In order to master it,you have to instill in your mind some basic rules. What are these rules?
How to find good, cheap web hosting companies
Whenever you start looking for a good cheap web hosting companies for your website, there are some detailed things that you must take care of to make sure that you find the greatest bang for your money. The characteristic you want from a cheap web hosting companies will rely on what goals you are setting up for your own website.