The Christian Webmaster

Six Essential Email Delivery Tips

Here at EmailReach, we provide email delivery

diagnostic tools to help our clients raise their email

delivery rates.

Here are 6 essential email delivery tips that we have

found which can be used by beginners and experts

alike?

1. Monitor your mailing results. If you notice a drop in

response rates from a specific geography (ISP), or a

specific domain name (somecompany.com,

yahoo.com, aol.com), then you are likely blacklisted.

2. Avoid high-volume continuous sending to

non-whitelisted ISPs and corporate networks. (In B2B

as few as 50 consecutive messages can trigger a

block).

3. Avoid scripting and non-.PDF attachments in your

messages because virus filters will block your

messages from delivery. (#1 problem for emails with

scripts or non .PDF attachments)

4. Avoid common words in your subject line and

message body that make your message look like

SPAM. Test your content

http://www.emailreach.com/register_trial.aspx?mode=s

earch/

5. Secure the IP address of your mail server. Make sure

it is configured for reverse DNS lookup. This may

involve your email service provider if you use an ASP

service.

6. Make sure your abuse@ and postmaster@

addresses are valid and can receive e-mail. Get

access to those addresses and review the incoming

mail. These addresses are recommended Internet

standards set by the Internet Engineering Task Force

(IETF) for complaint reporting.

Keep on delivering!

http://www.emailreach.com/

Kriss Encarguez is a part of Agents of Value, a

webmaster staffing company located in the Philippines.

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